About Us

Dr. James Shoff

Dr. James Shoff, a Utah native, did his undergraduate studies at Snow College and the University of Utah.  He took a break from his studies to serve a two-year mission in Santiago, Chile where he learned Spanish, and is still fluent in Spanish today. While on his mission, he realized how important and effective smiles were for communication and decided then to become a dentist. Following his mission, he finished his undergrad degrees with an Associate and Bachelor of Science in Exercise Physiology. 

Dr. Shoff graduated from Roseman University College of Dental Medicine where he earned his dental degree (DMD). While attending Roseman, he was awarded the Outstanding General Dentistry Scholarship. He is a member of the American Dental Association and Colorado Dental Association. He has also completed various Implantology Certification courses furthering his expertise in the dental field. In July 2016 he moved his family to Southern Colorado. He is very personable, caring and makes interpersonal relationships with his patients a priority. At this point in his career he is humbled to be the owner of Iconic Dental. He is excited to be able to serve the people of Walsenburg and its surrounding communities. 

Dr. Shoff is married to his beautiful wife McCall, and they have four darling young children. Dr. Shoff enjoys activities such as basketball, boating, golfing and serving in his community and church callings.

Shoff Family Photo 2024-06-21
Meet Dr. Nate Haywood, DDS

Dr. Nate Haywood, DDS

Dr. Nate Heywood was born and raised in Riverton, Utah. He earned a Bachelor of Health Services Administration from Weber State University before receiving his Doctor of Dental Surgery (DDS) degree from Virginia Commonwealth University, where he graduated magna cum laude and was inducted into the prestigious Omicron Kappa Upsilon (OKU) Dental Honor Society.

Dr. Heywood went on to complete the highly respected University of Florida’s Advanced Education in General Dentistry (AEGD) program in Seminole, FL. This residency provided him with extensive hands-on experience and advanced training in all aspects of dentistry. The program is affiliated with the renowned Dawson Academy and Implant Educators, which offers some of the nation’s best implant continuing education courses. Dr. Heywood is an active member of both the Colorado Dental Association (CDA) and the American Dental Association (ADA).

After completing his residency, Dr. Heywood practiced in Alamosa, Colorado, for a year and a half before returning to Utah to establish his own practice, where he served the community for 5 1⁄2 years.

However, Dr. Heywood missed his time living and working in Colorado, which led him to move back for the opportunity to join Dr. Shoff and his amazing team at Iconic Dental. Outside of dentistry, Dr. Heywood enjoys spending time with his wife Cami and his 3 awesome kids, traveling, being outdoors, and working on his 1986 Camaro.

Tracy Fails, RDH

Tracy Fails was born and raised in a small town in Northern Arizona. She relocated to Colorado in 2004 to pursue a career in Dental Hygiene. Before obtaining her degree in Dental Hygiene, she gained valuable experience working as a dental assistant for three years. Mrs. Fails has been practicing as a registered dental hygienist since 2006.

Mrs. Fails has a strong interest in all aspects of dentistry, and really values the importance of patient relationships. She takes pride in providing comprehensive oral health care and enjoys witnessing the positive impact of her work on her patients’ oral health.

Tracy married her husband, Chisholm, in June 2007.  They have a beautiful little girl and a handsome baby boy. She recently added Oakley, a rambunctious chocolate lab puppy, to her family. They enjoy everything Colorado offers, including camping, hunting, hiking, traveling, and spending time with family and friends.

Tracy Fails Family Pic