About Us
Dr. James Shoff
Dr. James Shoff, a Utah native, did his undergraduate studies at Snow College and the University of Utah. He took a break from his studies to serve a two-year mission in Santiago, Chile where he learned Spanish, and is still fluent in Spanish today. While on his mission, he realized how important and effective smiles were for communication and decided then to become a dentist. Following his mission, he finished his undergrad degrees with an Associate and Bachelor of Science in Exercise Physiology.
Dr. Shoff graduated from Roseman University College of Dental Medicine where he earned his dental degree (DMD). While attending Roseman, he was awarded the Outstanding General Dentistry Scholarship. He is a member of the American Dental Association and Colorado Dental Association. He has also completed various Implantology Certification courses furthering his expertise in the dental field. In July 2016 he moved his family to Southern Colorado. He is very personable, caring and makes interpersonal relationships with his patients a priority. At this point in his career he is humbled to be the owner of Iconic Dental. He is excited to be able to serve the people of Walsenburg and its surrounding communities.
Dr. Shoff is married to his beautiful wife McCall, and they have four darling young children. Dr. Shoff enjoys activities such as basketball, boating, golfing and serving in his community and church callings.
Dr. Thaddeus Carter, DMD, MBA
Dr. Thaddeus Carter brings over 23 years of experience in restorative and implant dentistry. Known for his gentle approach and dedication to personalized care, Dr. Carter is passionate about helping patients feel comfortable, understood, and genuinely cared for. He believes that good dentistry goes beyond treatment—it’s about building trust, listening to each patient’s needs, and helping them feel confident in their dental treatment and oral health. With an issued patent and others in development, he’s always looking for ways to improve the quality of care he provides.
Dr. Carter considers his time in the U.S. Navy one of his proudest achievements. His service taught him the values of respect, commitment, and integrity that he brings into his practice every day. As an honorably discharged veteran, he understands the importance of listening deeply and treating every patient with respect and compassion.
Dr. Carter is genuinely excited to join Dr. Shoff at Iconic Dental. He’s looking forward to getting to know each patient, hearing their stories, and being a part of their journey to better oral health and wellness. Outside the office, he finds balance in the outdoors, including fly fishing, skiing, and hunting. He’s thrilled to be part of the Iconic Dental team and to serve the community with care and dedication.
Tracy Fails, RDH
Tracy Fails was born and raised in a small town in Northern Arizona. She relocated to Colorado in 2004 to pursue a career in Dental Hygiene. Before obtaining her degree in Dental Hygiene, she gained valuable experience working as a dental assistant for three years. Mrs. Fails has been practicing as a registered dental hygienist since 2006.
Mrs. Fails has a strong interest in all aspects of dentistry, and really values the importance of patient relationships. She takes pride in providing comprehensive oral health care and enjoys witnessing the positive impact of her work on her patients’ oral health.
Tracy married her husband, Chisholm, in June 2007. They have a beautiful little girl and a handsome baby boy. She recently added Oakley, a rambunctious chocolate lab puppy, to her family. They enjoy everything Colorado offers, including camping, hunting, hiking, traveling, and spending time with family and friends.
